UX design · UI design · Information architecture · Content strategy · Visual identity · Prototyping · Implementation · custom coding in Squarespace
Giv livet videre is the national awareness campaign on living kidney donation. Before the campaign, information about living donation was fragmented, overly technical and difficult for citizens to act upon.
I led the UX and UI design of the campaign’s digital hub — a platform that had to both inform and motivate. My work included mapping user needs, structuring content flows, designing prototypes and high-fidelity UI, and developing a visual identity that balanced empathy and credibility.
The goal was to turn a complex, sensitive subject into an accessible and action-oriented experience that builds trust and drives engagement.
“Bliv levende nyredonor” guides potential donors through the first steps of living kidney donation with clear calls-to-action. “Forstå nyredonation” explains the process through authentic stories from living kidney donors, supported by a warm, human-centred visual identity that makes complex information approachable and trustworthy.
UX designer
Rikke Korup Sørensen
