Shaping a homeowner focused experience – UX & UI design by Rikke Korup Sørensen

Disciplines

UX design · Design system integration · Wireframing · SEO strategy · Component-based design · CMS implementation · AEM · B2C Transition · Visual Support

Supporting grundfos' shift from B2B to B2C with UX, SEO & structure

In the Home & Garden project, I helped Grundfos expand its digital presence toward a new audience: homeowners. As both UX Designer and Webmaster, I built wireframes tailored to a new design system—while also contributing feedback to improve it.

I led the content structure setup in AEM and advised on best practices for implementing it within the new system. A key focus was aligning the component strategy with SEO priorities, ensuring key terms were reflected meaningfully across the site.

My role also involved supporting graphic elements and acting as a consultant to maintain project overview and cohesion.

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See project

Final design and sketching from design process

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Design system & wireframes

Built and optimized wireframes aligned with Grundfos' new design system, ensuring clarity, flexibility, and brand consistency.