Enhancing content discovery through UX tweaks

Boosting usability with enhanced insight presentation

In this project with Tetra Pak, we worked on enhancing the usability and discoverability of their “Insights” section. The goal was to improve the user experience by building on existing components while subtly pushing the design to better support content clarity and navigation.

Through small yet strategic design tweaks like tags, filters, and layout improvements, we enhanced how users discover and access insight content. We created wireframes around key user journeys, which were tested with real users. Based on these insights, we translated improvements into concrete user stories.